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Government plans young persons 'Big Society' push

The Cabinet Office is developing a marketing campaign for its National Citizen Service (NCS) to promote it as a gateway to the "Big Society" for young people.

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Customer Publishing: Retail magnets

With the battle for shoppers' attention fiercer than ever, the major retailers are putting editorial - both in print and online - at the heart of their efforts to promote brand loyalty, writes Nicola...

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Aviva to publish positive customer feedback in social media

Insurance specialist Aviva is to highlight positive customer comments in social media, using a service provided by feedback reporting specialist ServiceTick.

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Social media: the ownership battle between marketing, PR and customer relations

Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while...

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Lego and Hasbro sign up for Netmums blog network

Netmums, the UK parenting site, has launched a Parent Bloggers Network to give brands an opportunity to interact with its audience based on their interests.

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Do brands really still need media agencies?

Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith

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Whistleblowing parents site goes live

A website intended to make it easier for parents to "protect children from inappropriate material" in advertising and the media has gone live.

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Customer publishing: The evolution of engagement

Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.

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Brands and content: what's the story?

Creative and strong editorial ideas that actively engage customers have been proven to lead to stunning results for brands, writes Mark Lonergan.

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Brands connect TV and video advertising

As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.

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