Government plans young persons 'Big Society' push
The Cabinet Office is developing a marketing campaign for its National Citizen Service (NCS) to promote it as a gateway to the "Big Society" for young people.
View ArticleCustomer Publishing: Retail magnets
With the battle for shoppers' attention fiercer than ever, the major retailers are putting editorial - both in print and online - at the heart of their efforts to promote brand loyalty, writes Nicola...
View ArticleAviva to publish positive customer feedback in social media
Insurance specialist Aviva is to highlight positive customer comments in social media, using a service provided by feedback reporting specialist ServiceTick.
View ArticleSocial media: the ownership battle between marketing, PR and customer relations
Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while...
View ArticleLego and Hasbro sign up for Netmums blog network
Netmums, the UK parenting site, has launched a Parent Bloggers Network to give brands an opportunity to interact with its audience based on their interests.
View ArticleDo brands really still need media agencies?
Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith
View ArticleWhistleblowing parents site goes live
A website intended to make it easier for parents to "protect children from inappropriate material" in advertising and the media has gone live.
View ArticleCustomer publishing: The evolution of engagement
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
View ArticleBrands and content: what's the story?
Creative and strong editorial ideas that actively engage customers have been proven to lead to stunning results for brands, writes Mark Lonergan.
View ArticleBrands connect TV and video advertising
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
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